We are healthcare pros changing the game.

Authsnap, Inc. is a team of healthcare experts who have come together to create solutions for hospitals in the complex areas of revenue cycle management. Our strong team consists of technical experts, nurses, doctors, and leadership experts who have worked at the top healthcare companies in the world.

Our founder team has extensive knowledge of the complexity around denials and the challenges that hospitals, providers and patients face. We have created proprietary software that utilizes data science technology to significantly decrease the time it takes to manage denials and the number of clinicians that need to be involved in the process.

We seek to partner with hospitals and health systems to recapture denials as well as proactively prevent denied claims through data science to deliver positive cash flow.

Our goal is to become the gold standard in the claims denial industry by leveraging data science to empower providers to deliver consistent and accurate clinical assessments of denied claims, allowing hospitals to protect valuable clinician resources.

Our Leaders

  • Gretchen Heinen, RN, PHN, BSN

    Gretchen Heinen, RN, PHN, BSN

    CEO, Investor, Equity Partner

    Gretchen Heinen, RN, BSN is a former hospital nurse case manager with deep expertise in prior authorization, denials, and care management. After years at the bedside specializing in reducing avoidable admissions and optimizing resources, she transitioned to the business side to tackle systemic barriers in healthcare. Driven by a passion for women founders and nurse-led innovation, Gretchen founded Authsnap after a decade of witnessing the devastating impact of denied claims on patient lives.

  • Close-up of a smiling man in a suit and tie, with a blurred indoor background.

    Dr. Wael Khouli, MD, MBA

    CMO, Investor, Equity Partner​

    Dr. Wael Khouli is a seasoned physician executive with over 20 years of experience in clinical care and healthcare management. He served as Chief Medical Officer at LifePoint Health and has held leadership roles across diverse care settings, giving him a broad perspective on today’s healthcare challenges. With proven expertise in leading medical teams, driving innovative care programs, and improving quality and efficiency, Dr. Khouli brings both strategic and operational depth. He and Gretchen first worked together during the implementation of CMS’s “two-midnight rule,” navigating one of the most pivotal system shifts in recent healthcare policy.

  • Scott Senden

    Scott Senden

    COO, Equity Partner​

    Scott Senden is a seasoned technology leader with deep expertise in both healthcare and enterprise systems, including serving as Vice President at UnitedHealth Group. A repeat founder, he has led teams in developing new markets, building innovative capabilities, and improving operating models while fostering strong cultures of employee engagement. With extensive experience in SaaS development, security, and capital planning, Scott brings both strategic and operational depth to Authsnap’s growth and technology strategy.

Meet the Advisory Board

  • Matt Versaggi ​

    AI SME, Sr Leader in healthcare space, Presidential Innovation Fellow - Office of the White House​

    Matthew Versaggi is world-renowned senior leader in the Artificial Intelligence space with over 30 years of experience. In addition to having hundreds of AI use-cases, Matthew is a distinguished engineer and built the "College of Artificial Intelligence”. He introduced and matured both Cognitive Technology and Quantum Computing within organizations and has chaired multiple patent review boards. He has been awarded multiple patents and is an experienced public speaker, strategist, and mentor. He has recently been appointed as Presidential Innovation Fellow in AI from the Office of the White House.​

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  • Alex Cole

    Founder, CEO​

    Cole Technologies​

    Alex is an accomplished IT and cybersecurity professional with extensive expertise in leading next-generation B2B technology solutions. Throughout his career, he has demonstrated exceptional leadership skills by successfully managing and delivering large-scale enterprise IT projects across diverse industries.​ His recent accomplishments have included ensuring organizations' compliance with robust cybersecurity and compliance programs, including CMMC, SOC2, HIPAA, and RMF. Currently, his primary focus is serving SMBs and enterprises with a strong demand for cybersecurity, IT, and compliance across varying industries.​​

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  • Alisha Hanson

    Co-Founder, CEO​

    Althea Medical Group​

    Alisha has a 20-year career history in healthcare human resources leadership and business ownership. She is the co-founder of both Build Your Roots HR and Althea Medical Group where she also serves as the CEO. Alisha brings large scale and start up knowledge in areas of leadership growth and team acceleration. She has successfully started two companies and believes that growth happens with strategic HR placements, accelerated growth plans and placing team in their highest capacity and value placement. ​

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  • Carmen Wolf

    Practice Partner​

    Thebreakthrough.co

    Carmen has built a career leading teams and scaling businesses that have delivered exceptional value often times exceeding organizational and/or shareholder expectations. Her experience ranges across the retail, healthcare, consulting, and technology services industries from start-ups to Fortune 5 companies. She has served on boards for non-profit and professional membership organizations. in leadership and strategic development. As a servant leader who demonstrates passion, compassion, transparency & trust she coaches individuals, teams, and executives to excel and thrive. ​Description goes here

    Carmen Wolf

  • Stacy Bengtson

    Sales Leader, Medtronic

    Sales and Marketing Leader who brings over a 15 of expertise in insurance and healthcare solutions specializing in forging impactful partnerships with hospitals and health system leaders. With experience from companies such as Medtronic and J&J, she a keen understanding of healthcare dynamics, she navigates C-Suites adeptly, driving initiatives to enhance patient care and operational efficiency. Her strategic acumen and collaborative approach have consistently delivered innovative solutions, while elevating healthcare outcomes. ​

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Meet the team

  • Our in house IT development team is a robust mix of front end, back end, data scientists and AI experts that all have US based healthcare understanding. Building our complex and proprietary product requires a development team that has understanding of healthcare billing, prior authorization. Our dev team has a unique insider perspective on product design and functionality.

  • Our grant writer helps us to secure funding for underserved populations, rural hospitals and areas where healthcare deserts are at risk. This allows us to further our mission, even to areas that are financially struggling.

  • Our operations support helps us with day to day business development support. This critical support allows us to spend our time where it matters, which is in helping hospitals.

  • Our sales team travels the country to meet with partners and hospital systems. We meet our customers and partnerships at conferences and local associations such as the ACMA and HFMA. We are committed to contributing to the betterment of the field of hospital finance and revenue cycle management through speaking and sponsorship opportunities.

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